Assessor Resource

BSBMKG511
Analyse data from international markets

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to analyse data from international markets.

It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial skills to ensure business activities are conducted effectively.

In this role, individuals specifically interpret international market trends, monitor competition and report on market data. Typically, they work as supervisors and lead teams in conducting international business activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret trends and market developments

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments

1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

1.3 Identify aspects of culture that may impact international business activity within target market

1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

2. Interpret competitor market performance

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

2.2 Compare international business performance to that of competitors to identify market position

3. Report market data

3.1 Prepare, plot and interpret data for visual presentation

3.2 Assess visual presentation for potential problems and take corrective action if necessary

3.3 Ensure report meets organisational requirements for content, format and level of detail

3.4 Submit report within the required timeframe

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret trends and market developments

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments

1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

1.3 Identify aspects of culture that may impact international business activity within target market

1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

2. Interpret competitor market performance

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

2.2 Compare international business performance to that of competitors to identify market position

3. Report market data

3.1 Prepare, plot and interpret data for visual presentation

3.2 Assess visual presentation for potential problems and take corrective action if necessary

3.3 Ensure report meets organisational requirements for content, format and level of detail

3.4 Submit report within the required timeframe

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Use statistical analysis of Australian and international market data to interpret international market trends and developments 
Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market 
Identify aspects of culture that may impact international business activity within target market 
Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data 
Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings 
Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats 
Compare international business performance to that of competitors to identify market position 
Prepare, plot and interpret data for visual presentation 
Assess visual presentation for potential problems and take corrective action if necessary 
Ensure report meets organisational requirements for content, format and level of detail 
Submit report within the required timeframe 

Forms

Assessment Cover Sheet

BSBMKG511 - Analyse data from international markets
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG511 - Analyse data from international markets

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

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Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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